Branding Basics | Brand Strategy | Understading Branding Fundamentals | Brand Marketing |Simplilearn

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In this video on Branding Basics, we'll give you everything you need to know about the fundamentals of branding. We'll be covering the following topics:
1) Brand Strategy - 00:09
2) Brand Values - 01:09
3) Brand Vision - 04:12
4) Brand Mission - 05:54
5) Brand Objectives - 07:04
6) Brand Promise - 10:09
7) Brand- As a Product or an Asset - 12:53
8) How Digital Is Revolutionizing Branding - 13:39
9) Transformation Imperatives - 15:07
10) Digital Transformation Roadmap - 16:23
11) How to Build a Brand from Scratch - 17:37
12) Research Your Target Audience - 18:32
13) Identify Your Core Values - 19:16
14) Choose Your Business Name - 20:05
15) Define Your Branding Attributes - 20:58
16) Write a Slogan That Aligns with Your Mission - 21:30
17) Design Your Logo - 22:38
18) Apply and Evolve Your Branding - 23:26
19) Branding KPIs - 24:12
20) Brands within a Brand - 24:49
21) Types of Multi-Brand Strategies - 25:27
22) Geographies - 27:30
Without further ado, let's jump into Branding Basics!

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About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications

Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant

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