What Is Search Engine Marketing? | SEM | Search Engine Marketing Tutorial | Simplilearn

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In this video on What is Search Engine Marketing, embark on a journey into the realm of Search Engine Marketing (SEM). Explore the fundamental concepts, unraveling the importance of SEM in today's digital landscape. We'll dive into the SEM vs. SEO comparison, understanding the nuances between these crucial strategies. Discover the inner workings of SEM, from the selection of keywords to the dynamics of ad auctions. Learn about essential SEM tools that empower successful campaigns. Gain insights into the intriguing world of ad auctions and explore effective SEM campaign strategies to enhance online visibility.

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✅ About Post Graduate Program in Digital Marketing Program:
This digital marketing course is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, as well as experienced marketers keen on learning the latest Digital Marketing skills. The Harvard Business case studies and projects on Google and Facebook add real-world experience.

✅ Key Features:
- Purdue-Simplilearn Joint Post Graduate Program Certification
- Purdue Alumni Membership and Masterclasses
- Masterclasses from top Purdue instructors
- 200+ hours of applied learning
- Experiential learning through case studies and theme-based project work
- Get noticed by the top hiring companies
- Learn 35+ Digital Marketing tools

✅ Skills Covered

- Search Engine Optimization
- Content Marketing
- Web Analytics
- Keyword Management and Research
- Website Management and Optimization
- URL Management
- Search Psychology
- Keyword Organization and Match Types
- Keyword Research
- Advanced Ad Features
- Ad Testing and ExtensionsLanguage Targeting
- And Many More
Note: 1 year of experience is preferred

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